Let's get to know each other
At Blue Goat Books we help creative people publish non-fiction books that enrich the lives of their readers. We work with YouTubers, Podcasters and content creators of all stripes to help bring their ideas to the page. You can also find out more at our FAQs page.
Who we are
We're a small team of editors, writers, designers and readers who bring to life exciting book projects. Our founders, Mike and Andrew, have been writing and editing for over 25 years between them, and were suprised by how little marketing support new authors got. That experience gave them the idea for Blue Goat Books.
What we do
Standard publishers take a book that's already been written and then scramble to find people who want to buy it. It means they rely on a few big hitters who cover the majority of flops, and they don't do much marketing for new or niche authors. On the other end of the spectrum, AI and mass-market presses have recently mushroomed which simply take popular content and then print it with no editing and very poor quality.
We flip that model by finding smart creators who already have books in them, but which aren't book-shaped (yet). Working with creatives who have great ideas, and who have already found their tribes, we help to bring their books to life. It means that – rather than writing a book then trying desperately to hawk it – we publish good ideas which people actually want in the first place, in quality books our authors can be proud of.
Our books are Interesting, Useful, & Already Exist
(like blue goats. No, really)
Interesting
As an invitation-only press, we only work on interesting projects that we choose. We’re interested in innovative and new ideas that solve real problems, and which align with our core values of creativity, originality, and pragmatism. (If that might be you, head over to our Author page to tell us).
Useful
We’re big fans of what Rob Fitzpatrick calls useful books. By carefully selecting creatives with an existing audience and something worth hearing, we produce books based on ideas that people have shown they actually want. When we find the right people, we help them rework the big ideas into a deep dive (so it's always original and good), and then help them to get that content into the hands of those who want and need it.
Already exist
We are amazed that every single day, millions of content creators put out great ideas, teach valuable lessons, and help thousands of people to improve their lives. That's why we think of that content as great non-fiction books: they’re just not book-shaped yet. It's also why we scour the globe* to find creative people with ideas and content that solves real problems. Once we find them, we support them to bring their book to life.
Join us
Think you might be one of us? Join our mailing list for Curious Creatives here.
*Okay, fine. We and our algorithms scour the internet to seek you out. But there are real humans behind every single invitation. And, no, you can’t have our algorithms. It’s taken us ages to figure them out and it's the only bit we're secretive about.